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A small business without a digital advertising strategy is like a ship with no captain.
Sounds like an exaggeration?
Not when you consider the stakes involved. More than two billion people are expected to make their purchase online by 2021. This huge figure includes both products and services. Looking at numbers alone, there is a large audience online that your small business can tap into.
With the right digital advertising strategy in place, you can really make people aware of your brand, products and services and also see an increase in results for your business, whether that’s sales, leads or something else. The question now is which advertising strategy to use. Perhaps the best answer is the one that best fits the vision and goals of the company.
Here are some digital advertising benefits you can have a look into to align with your goals.
Benefits of Digital Advertising
There you go, if you want to really drive up the visibility and eventually the sales of your brand, then you can go with one or more of those campaigns. To continue, it will be best to look at what the top 5 benefits of digital advertising are for small businesses who implement one of those campaigns.
1. Cost-Effective
Digital advertising is cost-effective, especially when you compare it with traditional advertising, which is much more expensive. For small businesses, cost is understandably a big deal. They need to be very careful on how and what they spend their budget on since their resources are limited.
Digital advertising is much more affordable, and there are even instances when it can be completely free of any cost. Posting on some social media platforms does not cost you anything. You get the unmatched reach of social media while saving money that you can use for other things.
2. Fast and Easy to Plan
Digital advertising also offers the advantage of being fast and easy to plan. The same cannot be said about traditional advertising, which has to be planned way in advance. It can take weeks or even months.
With digital advertising, that is not the case. The turnaround time it takes to set up a digital advertising campaign is so much quicker than that of traditional marketing.
Let’s say you suddenly decided to run a sale for one of your products last minute. You can run an ad campaign for it almost instantly if you have time and know what you’re doing.
All that is required of you is to click a few buttons, and you can soon see your ad out there for the world to see. Going digital also gives you the option to make any quick changes anytime the need arises.
3. Easy to Keep Track
As digital advertising is easy to plan, it is also easy to track. If you want to know something or anything about your ad campaign, you can find out from your digital ad campaign instantaneously.
Do you want to know what is working for you and what is not? The digital option makes it easy for you by measuring all the important aspects of your campaign.
Yes, we are talking about analytics here. And you ought to use it to see what is going on with multiple aspects of your ad campaign.
As for your actual ad, you can simply track how many times that particular ad has been clicked on. You can then compare it to how many times the ad has been actually viewed.
4. Easy to Update
Since digital advertising is easy to keep track, it follows that it is also easy to update. That is extremely helpful if you want to make any changes to your campaign, both major and minor.
What if you suddenly thought of a better message than the one you published yesterday? Or the one that you put out just hours ago? What if you’re running a short, temporary sale on your site?
Well, all you need to do is to update your message through your ad platform, whether you’re using Google Ads, Facebook Ads Manager etc.
5. Targeted
Digital advertising is targeted. This means that you have absolute control over who actually sees the ad. And perhaps more importantly, you can make sure that your ad is only seen by those who are really interested in it.
What enables digital advertising to be this targeted?
The many tools made available to you by platforms such as social media networks make this possible.
Another obvious but added benefit of going digital is that it has unlimited reach. You simply cannot beat it because you can be located anywhere on the globe and still reach everyone you want to sell your products or services to.
Imagine the kind of impact that such a global reach can have for your small business. It will let you go beyond what you previously thought were borders and will let you connect to more people. Those people can then become your target audience, aka your potential customers.
Last but not least is the role of digital advertising in driving your business’s ROI. That is the bottom line and ultimate goal for any company, big or small.
Takeaways
There is no secret to getting it done. All that is required is a hardworking team that understand what it takes to succeed, coupled with the right knowledge.
Having the vision and foresight to set the right goals also helps. And jumping right into the digital bandwagon is sure to pay off sooner rather than later.
Source Credit: https://www.lyfemarketing.com/blog/digital-advertising/
